Design for a Vision - Google Design - Medium

Collective visioning and design conversations change culture

Good UX designers must be fighters - Andrew Doherty - Medium

The Role of Visioning in Design - Daniel Christian Wahl - Medium


We’ve all been there—reacting to micro feedback, responding to a VP request, making small tweaks for small gains. They all add up progressing your product / site / experience but it always detracts from holistically crafting a strategy, a north star, a vision.

Innovation is hard, which is why it’s often easier to focus on the small measurable things that make a difference. Things that you can see results for in the short term... And we should always be looking at the incremental improvements, but we should also be designing for the future, for newer audiences, technologies, and changing cultures.

Vision without action is useless. But action without vision does not know where to go or why to go there. Vision is absolutely necessary to guide and motivate action. More than that, vision, when widely shared and firmly kept in sight, brings into being new systems.

Visioning opens up a space where we can have a multi- stakeholder conversation about the future we want, where we can design an ideal future and set clear intentions for what we would like to co-create.

Visions can serve as lighthouses that guide us towards a regenerative culture. Just as lighthouses are rarely the point of arrival, but only the beacons that direct us towards a goal that lies beyond them, so our current visions of regenerative cultures are unlikely to be accurate reflections of the regenerative culture we will co-create during the 21st century.

The point is not to create a fixed vision. If we are truly ‘living the questions’ as we approach what we have envisioned, the vision will continue to evolve. Nevertheless, visions can help us to make sure we are going in roughly the right direction.

It is important to understand that in the process of creating a vision of a sustainable community, society and civilization we should not be restricted by what may be perceived right now as insurmountable obstacles.