Consistency in Design is the Wrong Approach

Ryan Singer on Twitter

Products are functions


User flows

Jobs to be done

Vital Elements of the Product Design Process - Ryan Singer - Medium

Managing Product Development by Integrating Around Concerns

Current situation

  1. High level:
  2. Detailed:

Target situation

  1. High level:
    1. f(x)=y
  2. Detailed:
    1. First step:
      • breadboards
      • Flow of breadboards + journey map
      • Prototype of breadboards
    2. Second step:
      • Userflow + journey map
    3. Third step:
      • Prototype